Google SGE In the rapidly evolving landscape of search technology, Google has once again taken a bold step forward with the introduction of the Search Generative Experience (SGE) during its annual developer conference, I/O 2023. This innovative approach integrates Google’s advanced AI model into native apps for both Android and iOS platforms, making it accessible via Google’s web browser as well. Let’s delve into the details of Google’s SGE and explore how to harness its power on mobile devices.

Google Search: A Generative Experience

Google’s Search Generative Experience is a paradigm shift in the world of online search. Distinct from the AI chatbot Bard, integrated into Google’s search engine, SGE aims to provide users with a more in-depth understanding of complex topics. The primary objective is to enhance the Google search engine’s capabilities, positioning it competitively against rivals like Microsoft and Bing.

SGE Beta Access

Currently in beta, Google SGE can be accessed through the Search Lab. This feature generates responses to user queries, resembling a general search but with a significant twist. The responses generated by SGE are not only rapid but also accompanied by AI-generated content alongside traditional search results.

PaLM 2 LLM Public Beta

In parallel, Google has unveiled PaLM 2 LLM, available in public beta. This article serves as your guide on using Google SGE on mobile devices, showcasing AI-generated content across various fields like science, history, and economics.

How to Use Google SGE on Mobile

To unlock the potential of Google’s Search Generative Experience on your mobile device, certain prerequisites must be considered.

Prerequisites

1. Supported Regions: U.S., India, and Japan
2. Supported languages: English, Hindi, and Japanese
3. App Updates: Ensure your Google Apps are updated to the latest version from Google Play or the Apple App Store. On a computer, update Google Chrome to the latest version.
4. Age Requirement: Be 18 or over.
5. Google Account: You should have a personal Google account; SGE cannot be used with a Google Workspace account.
6. Incognito Mode: Ensure that you have not enabled incognito mode; turn off incognito mode.

Enabling Google SGE

Enabling SGE is not a default setting. Follow these steps to activate the feature on your Google account.

1. Open the Google App.
2. Tap on the lab icon in the upper-left corner.
3. Alternatively, visit labs.google.com/ Google Search Labs-Opt-in and join the waitlist for Google Search.
4. Look for the SGE Card; enable the experiment mode by toggling.
5. Check the checkbox for Terms of Service and select “I agree.”
6. Click on “Try an example.”

Getting Started with Google Search

Once SGE is enabled, using the Google Search Generative Experience is straightforward.

1. Launch the Google App on your device.
2. In the search bar, type in the prompt or input you’d like to search for.
3. The answer will be generated for you. For smaller searches, tap on SGE to generate results.
4. Options on the SGE results page include:
   • SGE: Generates an AI-powered overview.
   • Listed: In India, a listen feature is default, and you can listen in Hindi.
   • Tap the “Ask for a follow-up” button to continue the search with a follow-up question.

User Feedback and Safety

It’s essential to note that AI-generated content may have its limitations. Users can provide feedback by tapping thumbs up or down, ensuring the refinement of results over time. Traditional search options remain alongside SGE in the Google app.

The Future of Google SGE

As Google continues to advance and experiment with SGE, future updates include coding functionality, providing users with the ability to understand and debug generated codes. Additionally, enhanced generative AI functionality is expected with Android 14, introducing features like AI-generated wallpaper and AI-composed content.

Embracing Generative AI Technology

Generative AI is revolutionizing how we interact with Google Search. While Google’s SGE experiment shapes the future of search, other search engines like You.com and Bing Search have already integrated generative AI. As we navigate this transformative period, the question arises: how will this evolution impact websites and online content?

Conclusion

In conclusion, Google’s Search Generative Experience opens up new possibilities for users, providing a dynamic and AI-enhanced search environment. As we witness the integration of generative AI into various Google apps and services, the future promises exciting developments in personalization and customization options for mobile devices.

FAQs

1. Is Google SGE available globally? Google SGE is currently available in the U.S., India, and Japan, with plans for expansion.
2. Are there any safety concerns with AI-generated content? Users should exercise caution as AI-generated content may be inaccurate, biased, or not helpful. Google encourages user feedback for continuous improvement.
3. Can I use Google SGE with a Google Workspace account? No, Google SGE is exclusive to personal Google accounts.
4. What languages does Google SGE support? Google SGE currently supports English, Hindi, and Japanese.
5. What are the upcoming features with Android 14? Android 14 is expected to introduce enhanced generative AI functionality, including AI-generated wallpaper and AI-composed content.